@bking
I work with a Fuji DSLR or iPhone pro 15, small light set up if needed and use mostly natural light. I have a simple microphone set up to capture cleaner audio. My aesthetic is polished and pretty but still gender neutral. I use minimalist interiors and natural elements in a natural home environment. I can shoot with my mini Australian Shepherd and have a big kitchen, bathroom and garden.
The objective was to create an experiential video for the newly launched Dyson robot. Instead of doing the typical testimonial-type of video, I choose a more tongue-in-cheek approach and cinematic style. Making light of something intimidating and technical and turning it into something cinematic, fun and enjoyable to watch.
Client requested for a series of UGC video clips showing different areas to use hooks with a variety of shots per area. Clean and minimalist with a focus on how to install. Booked through Creator Flow.
This content was to help launch a new line of personal planning products. My execution was more of a calming wellness-related practice or organizing one's workspace and incorporating a bit of nature to complement the planner design for Instagram.
The key messaging is to normalize the conversation around finding alternatives to single use plastic like pads and tampons and emphasise that Ecoflo is the ideal companion for women who are empowered, authentic, and not afraid to try new things. I shot a relaxed and fun Instagram reel that felt personal but careful to not overshare about a sensitive topic to women.
UGC for TikTok showing the range and uses of Koala Eco products in a clean minimalist setting and easy to digest, calming voice over to match brand's aesthetics.
Showcase the effortless application of minimal and natural everyday make up targeted for women 30 and up. Video was used as UGC and posted on my personal account.
To show just how much can fit into this travel bag, I filmed right before a long trip with my toddler, showing exactly what we bring. Fashion wasn't the main focus here but rather practical and real mum life.
An Instagram reel was requested that shows the ease of assembling and why this product is a must have for raising an independent toddler.
To showcase a variety of imagery for the product that the brand can edit from, I submitted a longer video that they can repurpose for their socials. They have the option to cut it up into single clips for ads, post as a carousel of videos or weave together as an Instagram reel.
The idea is to showcase a toxin-free lifestyle on Instagram. The concept involves receiving the baby wipes subscription box, putting sunscreen on with the blush brush and having child hold the products.
I had free rein on how to execute this. I wanted to show how you can mix and match with the same colourway depending on the season or room temperature. To accentuate the premium look and feel of the product, I placed it in a neatly decorated lounge. This was posted on Instagram.
A little bit about what I do =)
